Creating style through simplicity of design and distinction of detail. Blending tradition with modernity through the strong influences of celebrity, culture, travel, films and music. Giving men Basic Essentials that not only serve a functional purpose but a comfortably fashionable one as well.
The design element that moves from classic silhouettes of a conventional nature to textures that add interesting structure while enhancing the tone of the male physique, work well with the carefully constructed details which add an essence of their own, giving every piece some personality and pizzazz. Versatility is another key element of this segment which enables various looks to be achieved giving each piece more wear ability along with style.